MUST READ: AERIE EXPANDS WITH A MORE INCLUSIVE RANGE OF NUDE SHADES, ALEXANDER WANG AND JUDITH LEIBER COLLABORATE

Aerie REAL ME campaign; Photo: Aerie 

Aerie REAL ME campaign; Photo: Aerie

These are the stories making headlines in fashion on Wednesday.

Aerie adds shades of nude to its “Real Me” collection
Aerie launched its “Real Me” collection earlier this summer, but today the brand announced five additional nude shades to accommodate a broader range of skin tones. The shades are named to describe qualities of the wearers rather than the hues themselves, so names include: honesty, inspiration, strength, energy and confidence.{Fashionista Inbox}

Alexander Wang x Judith Leiber clutch. Photo: @judithleiberny/Instagram

Alexander Wang x Judith Leiber clutch. Photo: @judithleiberny/Instagram

Alexander Wang and Judith Leiber collaborate on a clutch 
Alexander Wang collaborated with handbag designer Judith Leiber on a limited-edition, crystal-encrusted clutch. The mini bag is modeled after a thick wad of $100 bills and fittingly costs a large sum itself: $4,995, to be exact. The clutch will debut on Sept. 9 at Alexander Wang’s Spring 2018 presentation, but it won’t be available for purchase until November. {WWD}

The Curvy Con will celebrate full-figured style during NYFW
Now in its third year, The Curvy Con will take place on Sept. 8 and 9 during New York Fashion Week at the Metropolitan West. A two-day conference aimed at celebrating and serving the 67 percent of women who are above a size 14, the event was founded by plus-size bloggers and influencers Chastity Garner and CeCe Olisa. This year’s conference will feature a keynote address from Chrissy Metz of “This Is Us” and will have a runway presentation showcasing five new curve-conscience brands, as well as pop-up shops from major retailers and plus-size brands. {WWD}

Non-luxury brands are generating more revenue and awareness from social influencers than fashion retailers 
The digital revenue agency Tribe Dynamics recently released its “June 2017 Earned Media Value” report, which revealed that non-luxury brands, such as Adidas, Zara and Nike, are reaping benefits from their social influencer campaigns, whereas retailers like Anthropologie and Shopbop are falling flat. This is because brands have done a better job at aligning with influencers who their consumers relate to and trust, while third-party retailers have relied more on influencers with heavy followings. {WWD}

Sophia Webster partners with Puma on a dance-inspired collaboration 
Whimsical British footwear designer Sophia Webster is partnering with Pumaon a line of sneakers and womenswear. The collection will feature shoes in her signature butterfly designs and vibrantly hued athletic apparel fit for dance-inspired workouts — think sheer leotards, mesh crop tops, bombers and cutout leggings. {Vogue UK}

Victoria Beckham debuts posh PJs 
Victoria Beckham has taken sartorial leaps since her days of pleather jumpsuits and cheetah-print slip dresses: The pop-star-turned-fashion-designer is now praised for her structured suiting. But over the summer, Page Six captured the Spice Girl in a plaid pajama set two times, proving loungewear and comfort are eternally posh. {Page Six}

How a cultural shift toward embracing gender fluidity brought males into the beauty business
It’s becoming more common for males to star in beauty campaigns, as definitions of beauty and masculinity begin to change. In witnessing this industry shift, Very Good Light questions whether brands are simply cashing in on the “boy beauty” movement or if they’re displaying an authentic commitment to inclusivity. {Very Good Light}

LMVH plans to transform Paris’ 157 year-old theme park into the best in France 
Luxury goods giant LVMH has managed Paris’ historic Jardin d’Acclimatation since 1984 and has decided to dedicate $72 million to transform it into one of France’s top amusement parks. Construction on the park will begin in early September and continue on until May of 2018, allowing sufficient time for 17 new attractions to be built. {Business of Fashion}

The Riley Smartwatch by Marc Jacobs. Photo: Marc Jacobs

The Riley Smartwatch by Marc Jacobs. Photo: Marc Jacobs

Marc Jacobs launches a hybrid smartwatch
Marc Jacobs entered the wearables market with the launch of a smartwatch style on Wednesday. The accompanying campaign features New-York based performers and professionals who use the watch to simplify their hectic lives. The watch is priced at $175 and will be available on marcjacobs.com and in select boutiques and departments stores beginning this fall.

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